Mimi and her girls

Mimi and her girls
Mimi and her girls

Thursday, March 31, 2011

Why Make My Own Website??

I don't think I can express in words the feeling of joy and pride that I have felt the last two days for just finishing and launching my new website  http://www.allwiredupjewelrydesigns.com/.  I have for so long wanted to be able to print my own shop name on my business cards when I mail out a piece of jewelry, now I can!!!
I have always been happy with Etsy and with my shop and friends I have made, that said, I made the mistake of being a buyer first, then opening a shop so I was stuck with my buyer name. Having a shop  http://www.etsy.com/shop/PPennee really doesn't draw anyone to looking for jewelry to my way of thinking, my real shop name All Wired Up Jewelry Designs is a sub-header under my name. I wanted a real jewelry shop!!

Other reasons to want my own website and shopping venue:
Etsy gets a percentage of every sale I make and a small amount for me to list a new item. If I want my items to stay on the first few pages of a search, I pay to re-list the item which costs me again. The Paypal takes a percentage when a customer purchases something. I told myself over the last few years that this was ok and to think of it as part of my meager advertising budget. But now that silver s approaching $40 and ounce, I feel that having my own website will save me all those fees and I'll be able to hold off from raising my prices to buy more silver to continue filling orders and making new things. If I concentrate on Etsy, I would have to raise my prices or just stop making new things. That just wasn't in the plan!

Reason number 2: It's all mine!  I can set my own shipping policies, return policies and refund policies without the hassle of having to ask Etsy to refund any fees and charges I lost. Privacy- big one for me- I am starting to get concerned that Etsy is trying to become the Facebook of jewelry sales. They want me to join teams and circles and unless my customers are savvy and set up their privacy filters, their purchases could be public knowledge. It's no one's business if you want to order a set of custom stack rings for your Mom for Mother's Day now is it??

Third reason: You don't have to "join" my website! You can just come shop and be done with it. I don't want to join a Nordstrom's Club or even Target- why do I need my customers to sign up with Etsy to shop with me?? Their rules, not mine! Sure, you can register on my website if you like, you can bookmark me, make me a favorite or none of the above, but you don't have to!!! I like that.

Number 4- I think websites make customizing so much easier!!!! In the world of Etsy, if I have a necklace with an 18 inch chain and a garnet faceted briolette trimming it, a potential customer has to "convo" me mutiple times to ask about additional chain length if wanted, other gemstone choices and possible additional costs. All easy peasy on my website- it's all about the little drop down box! The choices are all there and you just check the box for what you want to add, put it together just the way you want and head to check out.
This should give you an idea of how it looks- go ahead and play- you never have to really check out unless you want to! http://shop.allwiredupjewelrydesigns.com/Lotus-Sterling-Tag-Gemstone-Necklace-Customize-It-47.htm.

This stack ring is another example! In my shop, you can choose any stone you want in this 5mm size! A separate listing for 4mm and 6mm with every stone I own listed- so much easier than getting skipped over because I don't have the particular stone listed you are looking for. And yes, I still order a stone you want and I don't have!


http://shop.allwiredupjewelrydesigns.com/Artisan-Sterling-Stack-Rings-5mm-Gemstone-Made-to-Order-15.htm  this is my website listing for all the different possibilities for you to create a special ring in the 5mm size.

Setting up the website was so hard for me to do. I am not a big computer geek. I bugged lots of friends and called the poor help desk at the website daily. But that's a whole different blog to write.